Award-Winning Rising Wine Star Making Spectacular Wines Using Ancient Ways

The blast of music vibrating across her back was like a sudden electric pulse, forcing her to turn around to see a boxy corporate building flashing white and purple stripes of lights, seemingly talking to her with its blinking lights and sounds. And then other sounds demanded her attention on the other side, where there was stillness just moments before, as a diversity of shapes lit the dark sky with the outline of the elegantly sculptured buildings, which were towering figures during the day, having all their edges fade into the night giving the impression that the singing lights painted the sky forming one big, colorful symphony.

Hong Kong at night is something to behold as not only does this light show take one to an otherworldly realm, the intoxicating smells of the flavorful foods from the street vendors also prance along the air making one feel as if she is floating along a sea of heavenly delights that bring their magic to three of the senses making the other two, touch and taste, envious with its strong desire to devour the fantastic food that lives up to the atmosphere.

For an 18-year-old Italian woman, this was an extraordinary experience, but even more remarkable was that the young lady came from a small town in Tuscany called Santa Brigida, with a population of less than 1,000, and was the daughter of very protective parents. And on top of everything else, this young woman was expected to start working immediately in the family wine business, having been raised at their flagship estate, Castello del Trebbio, in that tiny town.

But she needed to find her own sense of self, so she told her parents she wouldn’t be joining the family wine business and that she would travel far and wide, including to London as well as Hong Kong. Yet she would end up coming back after living in some very exciting places, and she found her way back to wine, but she didn’t want to ride on her parents’ coattails. She tried to find her own way, to carve out a path, and the idea of starting a very different, challenging project filled her with an electric energy.

Elena Casadei

Even though this young woman, Elena Casadei, found a job opportunity in Hong Kong, her mother would call her back home to try a stint at their home winery estate. Elena knew working at her family’s winery would be a temporary job until she found the career ideally suited to her; she would spend one vintage working on the estate. Although she grew up in the ancient castle Castello del Trebbio, she insisted on living 20 minutes away in Florence so she could have some independence. However, she says her parents can still keep tabs on her through their networks of friends and family.

But then, she saw a side of wine that she had never imagined as she had thought wine was an old, traditional passion for those in stuffy rooms, which had nothing to do with her generation. During harvest time, she was among other young people who had signed up to work the harvest, driven by a personal passion for wine. The work was challenging yet really rewarding as it bonded her with other people her age who showed her the youthful, vibrant side of the wine world.

Elena became fascinated by wine, and that fierce determination, which gave her the courage and drive to travel around the world, found a new focus: to make her own wines.

Le Anfore

She wanted to prove to her parents that she wasn’t a “silly girl,” so she didn’t want to just work at their winery; she wanted to devote herself, day and night, for many years to a new project that would unlock another dimension of the expressions of her family’s vineyards. But she didn’t know where to start, so she humbly went to her father for some guidance. He told her that if she really wanted to immerse herself in winemaking, he recommended working with the amphorae, terracotta vessels that he had brought in from the country of Georgia, which has been making wine in amphorae for at least 8,000 years.

And so, Elena was going to commit to many years of working with amphorae vessels by fermenting grapes from various vineyards sourced from her family’s estates: Castello del Trebbio, Terre di Romena, Casadei and Olianas. All of these estates are part of her family’s umbrella company, Famiglia Casadei. Three of the estates are in Tuscany with Castello del Trebbio being their flagship estate and the personal home of the family; located in Chianti Rufina, their estate Terre di Romena is established in a cooler climate area of Tuscany; the Casadei estate is in Suvereto which has become an up-and-coming very high quality area for Bordeaux blends with Sangiovese and even holds the highest quality designation for these type of wines – a much more affordable option to Bolgheri, and finally, their last estate is in the southern section of the Italian island of Sardinia, named Olianas.

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